Let’s face it guys— interactive videos are here to stay. Only Jeans released an interactive video experience that takes the user through a narrative while allowing them to click to explore products that the characters are wearing
Swarovski recently launched a passport campaign called “Ready, Set, Sparkle” in which users are asked to get their “Passport to Sparkle" stamped to win prizes. The site is really pretty and is filled with content (Emma’s travel blog, product info, etc). And the prizes are pretty snazzy too— trip to Rio, anyone??
Now I am a fan of the passport theme, but it loses a bit of appeal because there are just so many hoops to jump through. I can’t imagine going to the store 10 times for a chance to win a trip. I wonder if they couldn’t have gotten a bigger bang for their buck with some social sharing incentives (that’s how I’d do it anyway). Oh well, still an interesting engagement effort!
I’ll tell ya one thing— it must be hella fun to work for Oreo’s digital team. They sure know how to keep it weird interesting. In its latest digital endeavor, Oreo recreates fans’ instagram pics in sculpture form using cookies and creme. One might wonder “why” but one mustn’t ask such questions when dealing with brand elevation. Check it here.
Diesel does it again. I swear this company has the more bizarre but creative people.
This neat digital experience allows you to calculate how many days you have left to live while showcasing their cool watches. Very dark and humorous. The outcome is a bit anti-climatic but it’s a pretty sexy site. Check it out: "Days to Live"
Allen Solly, a men’s apparel brand, launched in India in a pretty neat way. Melding online and offline efforts, they created a billboard that would “give away” shirts depending on the number of tweets that are tweeted with the hashtag #rainingsolly. Gosh, I just love me some Twitter gimmicks.